![]() Having video on your website can also bring it to life and make it more engaging. In order to produce the most effective digital marketing strategies, you always need to have a solid, and current understanding of the landscape. Staying up-to-date on facts and knowledge like this is essential in digital marketing, as it is such a fast moving and constantly evolving area. People are starting to bypass Google and even bypass websites altogether and instead look straight to YouTube for information. YouTube is the second largest search engine after Google. Video online is growing at a phenomenal rate. Video is another important part of a successful digital marketing strategy. This creates 'viral marketing', whereby users market your information for you, by spreading the word online through social media networks, it can provide outstanding digital marketing results and the best thing of all is that it is essentially free! Video marketing For example, 'How do I do….', 'Tips for getting the most out of your ….', 'Reviews for the best ….', etc.Īnother example would be to provide exclusive offers on your website, Twitter or Facebook pages and allow users to share these offers with their friends. People often Google questions, so if your article answers common questions in your industry, it can be a great way of getting on page 1 of Google. Regularly producing relevant and interesting articles is also a great tactic in any digital marketing strategy, and is especially effective for getting better search engine marketing results, as fresh and relevant content will help boost your search engine rankings. Regularly produce relevant and interesting articles For example, if you give away useful tips on your area of expertise, potential customers can find you, see that you are an expert in your field, and then strike up a conversation with you, (just like this article does, hopefully!!). The beauty of digital marketing is that it can produce great results on any budget, regardless of company size.īroadly speaking, a digital marketing principle is to give information away in the hope that people will find it useful and then either comment upon or share your content with their network of contacts. However, if you embrace this new era of sharing information online, you can actually generate a lot of exposure for your business for very little spend. Historically, companies have been very secretive about their knowledge and have protected it from their competitors. The public understand that no business is perfect and that some people will be dissatisfied, but as long as you deal with this professionally it's nothing to worry about. However, you will always get the odd negative comment which can be damaging, but you can limit the damage by responding positively to the comment. The best way of taking advantage of user-generated marketing is to provide an exceptional service to your clients so that they say nice things about you online. Digital marketing offers a multitude of tools and techniques to help develop and grow brand perception in the right direction. Customers will find out about your business through reviews, tweets, Facebook posts, blog comments and so on, so it's vital that you firstly understand this, and secondly are able to gain control and moderate it. What is equally important is how other people talk about your business. The Internet and social media in particular, has flipped this on its head, and given dominance to digital marketing strategies. With so many indicators pointing to the rise of voice search, making your website voice search ready will be critical in the future.Historically, marketing has been very much a one way conversation in that you preach to potential customers about how great your products or services are, in a brochure or website. It is a $40 billion opportunity for digital marketers to take advantage of. Finally, and most importantly, it is predicted that by 2022, voice results will account for 50% of all online shopping.The process is now more personalized and appealing, with better accuracy to match what you ask for and the ease of using your voice to get results. ![]() The ease of use factor for voice search has increased as search precision has improved. Second, Google claims that its Voice Search has achieved a 95% accuracy rate.People are starting to get used to this new behavior, as evidenced by the adoption of entirely voice search-controlled devices. A speaker, such as Amazon Alexa or Google Home, has been purchased by 20% of households. To begin with, smart speakers are becoming increasingly popular.There are a few reasons why Voice Search, a feature we all got with our smartphones around 2014, is exploding this year.
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